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It has not been a vintage year for your friendly phone company at Rogers. First, they had a massive service blackout on NHL Draft Day in July. For the better part of a day millions who depend on Rogers for service were cast back to the days of rotary dial and party lines.

If you’d forgotten how serious a breach of trust this was Rogers reminded you consistently during the brief two-game American League wild-card series. Assorted Rogers suits appeared in the ads to assure you that you’re the best and everything is in control. And aren’t these flashing lights cool? Sure.

Were it only so cool for the jewel of the Rogers crown, the Toronto Blue Jays. After winning the right to host the best-of-three series with Seattle the Jays experienced a blackout of their own in front of packed hometown stands. Considered the preseason favourites to win the AL East— and even the World Series-- the Jays imploded spectacularly within 30 hours before a disbelieving fandom.

In Game One Toronto’s ace, young Alek Manoah coughed up three runs in the first inning while Seattle’s ace Luis Castillo and the Ms bullpen blanked the hyped Toronto bats 4-0. Making it more galling, the Jays were rumoured in the market for Ortiz at the trading deadline, but the Reds instead liked Seattle’s offer better.

But that was just a teaser for Saturday’s car wreck. The flashy Jays did what they’ve done so often this season. They scored a bunch of runs— this time off former Jay Robbie Ray— to sprint to an 8-1 lead after five innings. The hometown crowd was once again raucous and confident as Teoscar Hernandez slugged two homers and Jays runners did a track meet around the bases.

Plus, prime FA signing Kevin Gausman was the pitcher Rogers envisioned when they laid out $110 million for the right-hander. Having held Seattle to a single run over 93 pitches, Gausman was nonetheless yanked by interim manager John Schneider for reliever Tim Mayza. Boom. Now 8-5 Jays.

After Toronto scored to make it 9-5, the retractable roof really caved in on Rogers’ dreams of a World Series. After Seattle scored a single run with the bases loaded in the eighth, J.P. Crawford lofted a meek fly to CF off All Star closer Jordan Romano. George Springer came in. Shortstop Bo Bichette went out. Not pretty. Imagine Cronenburg’s movie Crash. As the injured Springer and Bichette lay on the turf the Ms circled the bases to tie the score.

Whose ball was it? Probably Springer’s. But it’s hard to knock Bichette for the effort. Although he has been reckless most of the year. In any event, Springer was carted off, and the end seemed inevitable.

Romano, stretched into a second inning, surrendered consecutive doubles in the ninth. The Mariners had a 10-9 lead they would not surrender. And 2022 was over for the swaggering Jays of the dugout barrio. They couldn’t outscore their mistakes and mismanagement. Bye-bye. So long. Farewell. And don’t bring back the sophomoric home-run jacket.

Miraculously, the hired TV hands who’d sugar coated everything about the happy-go-lucky free-swinging Jays all season were now out for blood— even those paid by Rogers (which is just about anyone not hired by Bell). Okay, they said John Schneider deserves to come back as manager, but nothing in the discipline of the team seemed to change much after he replaced Charlie Montoyo.

The problems get back to the Jays braintrust of president Mark Shapiro and his loyal GM Ross Atkins. After a blah offseason that failed to replace Cy Young winner Ray or switch-hitting 2B Marcus Semien the Jays problems as recognized in spring training were, in order:

No left-handed power bat
Just one swing-and-miss pitcher in the bullpen
A tendency to want flashy homers at expense of smart doubles
Poor base running.
An inexperienced manager
A pitching coach with a DUI over his head.

As the Jays hosted Seattle six months later, none of these had been meaningfully addressed. The immaturity of the team— its franchise stars are all under 25— that Jays announcers had celebrated as a breath of fresh air was captured in the Seattle surrender. For every revelation like Alejandro Kirk there was a platoon of Cavan Biggio, Hyun-jin Ryu , Yusei Kikuchi , Trent Thornton , Mitch White , Gosuke Katoh and even José Berrios underperforming.

For fans with longer memories this feels like the 1984-1990 teams that boasted homegrown George Bell, Lloyd Moseby and Jesse Barfield as its core. All dressed up but no party. Outside of division titles in 1985 & 1989, management couldn’t get the right championship combination till GM Pat Gillick ran up the payroll, getting veterans such as Dave Winfield, Paul Molitor, David Cone, Dave Stewart and Joe Carter. Oh, and Roberto Alomar.

The current team has the bare bones like 1985, but it’s going to take boldness to sacrifice some of the home-grown talent in exchange for veterans who know how to win. In today’s MLB economy that also means dumping big salaries to take on even bigger salaries to compete with the Yankees, Dodgers and such.

Do Shapiro and Atkins have the nerve to deal Lourdes Gurriel or Hernandez or even Vladdy Guerrero to remake a flawed lineup? (Remember the lamentations when beloved Fred McGriff was sent for Alomar?) Will a chastened Rogers agree to match billions with MLB’s country club? Do they want to be the Dodgers or the Cleveland Guardians?

One final thought. Please let’s not hear about constraints on the Jays who, by their own admission, have a market of 38 million Canadians to draw from. Resources are almost limitless in the digital age. Get it done, Shapiro, or have the Jays find someone who will.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster (http://www.notthepublicbroadcaster.com). A two-time winner of the Gemini Award as Canada's top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Inexact Science: The Six Most Compelling Draft YearsIn NHL History, , his new book with his son Evan, was voted the eighth best professional hockey book of by bookauthority.org . His 2004 book Money Players was voted seventh best, and is available via http://brucedowbigginbooks.ca/book-personalaccount.aspx

Blew Jays: They Fought Their Flaws & The Flaws Won