A couple of years ago, Canadian author and social behaviour wonk Malcom Gladwell famously remarked that, in 25 years, no one will play football. (He also said no one would eat red meat, but for the moment let’s focus on the dire prediction for the NFL.) In the weeks after making the remark, Gladwell expanded his hypothesis to say that the NFL is living in the past and has no connection to the society it inhabits.
This attention grabber seemed a little far-fetched when Gladwell spoke. The NFL has lapped the field in popularity among team sports and rakes in over six billion dollars a year from TV networks anxious to broadcast the games. If ever there were a lock cinch for security it’s the NFL shield and its attendant communication, marketing and gambling tendrils.
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